Salesgasm

The Three Key Principles of Retention

In our last post, we reviewed groundbreaking research from The University of California, Irvine. Researchers studying the “pretesting effect” determined that taking a test before exposure to the material enhanced learning, even when participants answered questions incorrectly.

WHY USER EXPERIENCE TRUMPS CRO AND SEO

In the digital marketing world, we throw around the acronyms “SEO” and “CRO.” We hire SEOs and CROs. We invest in SEO and CRO. We debate it. We preach it. We follow it.

5 SOCIAL MEDIA PRODUCTIVITY TIPS FOR BUSY PROFESSIONALS

In the US alone, social networking is ranked as the top online activity, with one typical American allotting 37 minutes per day on social media websites (according to Go Gulf). In addition to that, Global Web Index revealed that 28% of the average online users’ time in the general population, is spent in social media.

7 WAYS FOR SMALL BUSINESSES TO GENERATE LEADS WITH SOCIAL MEDIA

Small business owners aren’t usually on social media to share cat videos and indulge in celebrity gossip. They’re on social media for business. They do social media to gain exposure, but ultimately the goal is to get more business. Getting more business usually means getting more leads.

POWERING UP YOUR B2B INBOUND LEAD GENERATION MACHINE

No one has ever said it’s easy getting high-quality leads, but nowadays, it’s harder than ever. In fact, it’s become damn right near-impossible. It seems everyday there is a new competitor on the scene, meaning you’re going to have to come up with new techniques and strategies if you plan on surviving this buyers market.

BACK TO BASICS: WHY YOU SHOULD TRY A MINIMALISTIC SEO STRATEGY

I recently wrote an article titled “Why Modern SEO Requires Almost No Technical Expertise,” and the response has been enormous. My intention with the article was to explain to new entrepreneurs (or those unfamiliar with SEO) that they shouldn’t be intimidated by SEO—instead, they should embrace it, even if they have limited familiarity with the technical components of a broader SEO strategy. Critics of the article pointed out that, contrary to the title, modern SEO does require technical expertise—and that expertise is actually more important than ever.

FOUR WAYS MARKETERS CAN CREATE SMARTER CSR EFFORTS

They may be the “selfie generation,” but millennials are also focused on creating social change. Their eagerness to make an impact on the world is a hallmark of youth, but millennials are expressing their values in a new way — by choosing to support brands with strong corporate social responsibility initiatives.

HOW CONVERSION COPYWRITING SECRETS CAN MAKE YOU AN EXPERT AT SOCIAL CAMPAIGNING

Ask any writer, and they’ll tell you: each and every kind of writing demands a different skill set. You don’t write a eulogy like you’d write a headline, and you definitely don’t write a blog post like you’d write a Tweet. Huge companies can afford to have specialized teams of writers who’ve mastered one particular kind of writing. But if you’re like most organizations, you and/or your writers have to wear many hats.

6 PRINCIPLES THAT MUST BE APPLIED TO SOCIAL MEDIA MARKETING

In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles on a variety of social media platforms to drive real results and profit. In this edited excerpt, the authors offer some on-point advice about how to best use social media to create effective marketing campaigns.

BUILDING RELATIONSHIPS TO FOSTER LINKEDIN LEAD GENERATION

LinkedIn is a massive database of people, with every kind of professional imaginable on the site. From doctors, to lawyers, to sales people, to business coaches, to CEOs, and on and on. Your prospects are available on LinkedIn, you just have to go out and interact with them, to actively engage in LinkedIn lead generation. There are a lot of different ways to reach out to folks on LinkedIn, some effective, and some not so much.

HOW TO SET UP YOUR SEO-FRIENDLY WORDPRESS WEBSITE IN 15 MINUTES

For serious WordPress publishers with specific online business objectives, there is no more critical component to your website’s long-term value than its search engine rankings. Brian Clark reiterated this just a few days ago when announced the launch of Scribe 4.0:

WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT

Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign. Others, who already practiced regular local optimization strategies, saw the update as an opportunity to increase their efforts even further.

ESSENTIAL TIPS TO GET YOUR BUSINESS STARTED IN SOCIAL MEDIA

It has become quite obvious that not giving proper attention to social media in the modern world can have catastrophic effects on your marketing efforts. The best way to make sure that you can get started on the right track is to keep a certain number of things in mind. I will guide you through the process in order to help you make the most out of your time.

OUR 10 BEST LANDING PAGE TIPS & TRICKS EVER

Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. Over the course of the past few years, WordStream has offered dozens of landing page tips and tricks to improve your campaigns – but which ones are our favorites, and which consistently prove to be the most effective?

WHY EMAIL MARKETING BEATS SOCIAL MEDIA IN LEAD GENERATION, AND WHAT YOU CAN DO ABOUT IT

Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, most businesses today can’t afford not to have a social media presence.